A two-minute read on what
prompts people to sell up and buy elsewhere.

Most people
looking to move home fall into one of eight categories. Learn what these
categories are so that you can fine-tune your property selling strategy.

1) Space Chasers – These movers
want more space to accommodate a growing family, a home office or a Labradoodle
puppy. Homes with a generous garden, garage, and loft conversion top their most
wanted list.

2) New Lease of Lifers – These city
slickers yearn to feel the sand between their toes or fresh country air in
their lungs. They crave a quieter life surrounded by nature – but still covet
creature comforts like high-speed broadband.

3) Lovers and Leavers – People in
this category are buying with a new partner/spouse or looking to make a fresh
start after a relationship breakdown.

4) Empty Nesters – With the kids
all grown up, Empty Nesters are rattling around large homes (that are expensive
to heat). They’re keen to downsize to an energy-efficient, low maintenance home
with top-notch security.

5) Family Guys and Girls –
This category includes parents with young children looking to be closer to a
family support network and those who want to live near an ageing relative who
needs TLC.

6) Catchment Hunters – Members of
this group can recite the Good Schools Guideverbatim. They’ll pay a
premium for a property close to an ‘Outstanding’ school (especially a
high-performing secondary).

7) Mortgage Freestylers – This group
is looking to restructure their finances. They aim to sell up, buy a cheaper
property and live mortgage-free (hopefully with a few extra quid to spend in
their retirement).

8) Career Boosters – Thanks to a
new job or promotion, members of this group need to move to be closer to their
place of work.

Top tip

When marketing and presenting your property, think
carefully about who is most likely to buy it and promote your home accordingly.

Don’t overlook small details like broadband speeds,
catchment areas and home security. These factors can be very influential to
some buyers.

And remember that movers often fall into more than
one category (for example, an Empty Nester might also be a Mortgage Freestyler,
and a Space Chaser also a Catchment Hunter).

To learn more about successfully marketing
your Kent home, contact us here at CWB Property.